So Rachel Ray is hosting a SXSW party. And it's featuring The Hold Steady.
Whiskey. Tango. Foxtrot.
I don't like Rachel Ray, not because of her cutesy sayings or the way she has democratized, demystified, and simplified cooking (that is actually something she should be applauded for).
No, I don't like Rachel Ray because she's on fucking everything. She's on 29 different shows on FoodTV. She's endorsed the hell out of everything in my grocery. She's gone from this sort of Martin Luther of the culinary world to this overexposed imp. I don't get that. And I don't like it.
So I don't know quite how to place her SXSW event. I mean, on one hand, this brings major exposure to bands that need it (maybe not Hold Steady. People love the fuck out of them).
But on the other, this is just about getting Rachel Ray's name and brand out. Which sucks.
I'm going to go make a sammie and think about it.